Glossary

Term

Definition

Archival Storage

Long-term preservation and secure storage of digital image files

Art Direction

The professional guidance and creative vision for visual storytelling and image production

Asset Retrieval

The process of locating and accessing stored digital image files

Backup Equipment

Additional photography gear carried to prevent technical interruptions

Branding Photography

Images specifically designed to represent and enhance an organization’s visual identity

Breaking News Photography

Capturing unfolding events in real-time for immediate news reporting

Client Onboarding

The initial process of introducing and integrating a new client into a service workflow

Collaborative Media Coverage

Coordinated photography and videography to provide comprehensive event documentation

Commercial Photography

A professional photography approach focused on creating polished, impactful images that meet specific client expectations

Content Development

Creating and curating photographic content for various media platforms

Custom Editing

Specialized post-processing of images to meet specific aesthetic or branding requirements

Digital Asset Management

The process of organizing, storing, and retrieving digital media files efficiently

Digital Darkroom

The digital process of editing and enhancing photographs using computer software

Dpi (Dots Per Inch)

A measure of image resolution indicating the number of individual dots that can be placed in a line within one inch

Editorial Photography

Images created to accompany or illustrate a story in publications

Environmental Portraits

Photographs of subjects in their natural setting or workplace that reveal something about their character

Event Photography

Capturing images during organized events to document, commemorate, and showcase the experience

Expedited Delivery

A rush service for faster processing and return of photographic images

Grip-and-Grin Photography

A style of event photography featuring posed photos of people shaking hands or standing together

Headshots

Professional portrait photographs typically focusing on a person’s face and shoulders

High-Resolution

Image files with sufficient pixel density to maintain quality in large prints

Image Quality Standards

Predetermined criteria for evaluating the technical and aesthetic merit of photographs

Inclusivity in Photography

Ensuring diverse and respectful representation of all individuals in photographic documentation

Institutional Archives

Systematic collection and preservation of photographic documentation for historical records

Institutional Engagement

Documenting interactions and connections within an organization

Institutional Narrative

Visual storytelling that captures the essence and character of an organization

Interactive Galleries

Web-based platforms allowing event participants to view and download photographs

Licensing

Legal permissions granted for the use of photographic images under specific terms

Location Scouting

Preliminary assessment of a venue to identify optimal photography angles and lighting conditions

Logistical Coordination

Planning and managing the technical and operational aspects of event photography

Metadata

Descriptive information added to digital image files about their content, creation, and technical details

Multi-Platform Licensing

Permission to use images across various media platforms and formats

Multi-Shooter Coverage

Using multiple photographers to capture an event from different perspectives

On-Site Printing

The ability to produce physical photographs immediately at an event location

Panoramic Photography

A technique of capturing wide, expansive images that cover a broad field of view

Performance Photography

Capturing live performances, including sports, theatrical, and musical events

Photojournalism

A style of photography that focuses on capturing real-time events with narrative and timing, emphasizing authentic storytelling

Portfolio

A curated collection of a photographer’s best work demonstrating their skills and style

Post-Production

The process of editing, selecting, and processing digital images after they are captured

Pre-Event Planning

Preparatory work done before an event to ensure comprehensive photographic coverage

Shot List

A predetermined list of specific photographs to be taken during an event, outlining key moments and subjects

Step-up-and-Repeat Photography

A type of event photography featuring subjects posing in front of a branded backdrop

Stock Photography

Generic, pre-produced images that can be licensed for various uses

Technical Specifications

Detailed technical requirements for image file formats, resolution, and delivery

Turnaround Time

The period between image capture and final delivery of processed photographs

Videography

The process of capturing moving images, often complementary to photography services

Visual Narrative

A story told through a sequence of photographic images

Web-Based Fulfillment

Online platforms allowing clients to order, download, or access photographic images

Workflow

The systematic approach to managing photographic projects from planning to delivery

 

Tampa skyline after a rain storm, Sunday evening, July 25, 2015.